I’m writing this because I’m sick of seeing unfairness across the platform and I’m sick of living in a world where meritocracy is becoming a utopia good people are being robbed, scumbags are getting rich and talented artists are pushed away from a world that wouldn’t exist without them.
I’m writing this because it’s time to talk about it.
I’m writing this for you and for my fellow creatives that are feeling incredibly discouraged by how things are going. Things in the platform changed dramatically over the past year and today’s instagram world is a very very scary scenario: fake influencers, black markets, scams, an epidemic of fake likes and comments and inflated engagement. The degree of trickery reached a point where nothing is believable anymore and with millions of dollars invested in Influencer marketing the word FRAUD is not an exaggeration anymore but an urgent matter that needs to be addressed. I’ve been clean and bullshit free for over a year but apparently-and quite sadly-most people took the first piece of advice literally and started playing even dirtier than before. You can use this to play the game and join the mafia or maybe, just maybe, you can keep playing clean and know in your heart that the system is flawed and corrupted and you can do your best to make instagram all about stories and creativity and art and The Work again…” Feeling incredibly torn about the previous 6 months spent using pity tricks to grow my following on instagram, out of guilt, frustration, desperation and moral torments I wrote the infamous ‘INSTAGRAM CREATED A MONSTER’, becoming one of the first instagrammers to speak up publicly, spilling all the secrets about the ‘strategies’ we were using to trick the evil algorithm and gain more followers and engagement.
Imposed stillness and way too much time on hands forced me to face my inner demons. Last April I was stuck in Jakarta waiting to get my new passport. Fake influencers, the black market and the ‘IG-mafia’ on steroids…it’s the wild west of social media! With $1 Billion invested in influencer-marketing and tens of thousands of people faking their popularity, we need to start a long-overdue conversation and introduce the word FRAUD to the game.
Things on Instagram changed a lot over the last year.
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